GEO
What We Found Auditing 100 Startup Brands in ChatGPT
We ran 100 startup brands through ChatGPT to see who shows up — and who does not. The patterns were consistent, and mostly fixable.
Emma Sivess · Jun 18, 2026 · 6 min read
Analysis
The Notion Problem: Losing the Enterprise Conversation
How a category leader can still lose the AI conversation to a competitor with better-structured content.
Michael Houck · Jul 2, 2026 · 7 min read
Success story
33x Traffic in 12 Months: What Ambiance Creations Did Right
A breakdown of exactly what took Ambiance Creations from 939 clicks to 31,400 in a year.
Emma Sivess · May 14, 2026 · 10 min read
Technical GEO
7 Technical Fixes That Unlock AI Citation Eligibility
Seven concrete changes that make your pages eligible to be cited in AI answers.
Emma Sivess · Jun 4, 2026 · 5 min read
Strategy
Why Reddit Is the Most Underrated Signal in AI Search
Reddit threads are both Google-indexed and AI-cited. Here is why that dual-channel effect is so powerful.
Michael Houck · Jul 9, 2026 · 6 min read
AEO
The Compounding Effect: How AI Authority Builds Over Time
AI authority is not a campaign — it compounds. The math of why starting early wins.
Michael Houck · Jun 25, 2026 · 7 min read
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