StrategyJul 9, 20266 min read

Why Reddit Is the Most Underrated Signal in AI Search

Reddit threads are both Google-indexed and AI-cited. Here is why that dual-channel effect is so powerful.

By Michael Houck · Founder, Lore

Reddit is uniquely powerful for AI search because its threads are both indexed by Google and heavily cited by LLMs. A single well-placed, genuinely helpful thread can influence answers across both channels at once.

The catch is credibility: it only works with aged, compliant accounts and real contribution. Done right, it compounds — the thread keeps earning citations long after it is posted.

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Strategy

AI Is Not a Channel. It's an Audience.

Referrals from AI convert 3-6x higher than organic — but that is the smallest slice of AI’s real impact on your pipeline.

Michael Houck · Apr 5, 2026 · 8 min read

GEO

What We Found Auditing 100 Startup Brands in ChatGPT

We ran 100 startup brands through ChatGPT to see who shows up — and who does not. The patterns were consistent, and mostly fixable.

Emma Sivess · Jun 18, 2026 · 6 min read

Analysis

The Notion Problem: Losing the Enterprise Conversation

How a category leader can still lose the AI conversation to a competitor with better-structured content.

Michael Houck · Jul 2, 2026 · 7 min read

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