From Page Two to Page One: How Tides Mental Health 4.7x'd Organic Traffic and Built AI Search Authority in 5 Months
A behavioral health practice builds dominant AI and organic presence in one of the most competitive health categories.
The Challenge
Tides Mental Health is a behavioral health practice serving clients seeking accessible, evidence-based care for anxiety, depression, bipolar disorder, and more. Like many specialty providers, Tides was producing thoughtful clinical content but struggling to be discovered by the people who needed it most.
Our Strategy
We developed a comprehensive content and authority program targeting every major mental health query, from symptom searches to treatment comparisons. Each piece was structured to earn AI citation alongside traditional ranking.
Results at a Glance
- ✓4.7x organic clicks in 5 months (13.4K to 62.4K)
- ✓4.2x search impressions (1.94M to 8.08M)
- ✓+8.2 average position gain (13.7 to 5.5)
- ✓2,399 AI mentions across major generative platforms
- ✓271 unique pages cited by AI systems when answering mental health questions
- ✓Visibility expanded across 10 countries
The Takeaway
Generative search is no longer experimental. It is where a growing share of mental health discovery now happens. Brands that build topical authority early establish themselves as the trusted sources AI systems return to over and over again.