The Most-Cited Party Brand in AI Search: How My Mind's Eye Built 1,500+ AI Citations and a Category-Leading Organic Footprint
18 months of compounding SEO and GEO work produces the most dominant AI presence in the party supplies category.
The Challenge
My Mind's Eye is a designer party supplies brand with an expansive product range and a well-loved audience. The opportunity: translate brand strength into dominant organic and AI presence across the full party-planning research journey.
Our Strategy
An 18-month compounding program built topical authority across every party theme, planning question, and buying consideration, creating a vast editorial footprint that AI systems now cite as the definitive party authority.
Results at a Glance
- ✓6.25M search impressions (from 3.74M, +67%)
- ✓+5.0 average position gain (12.4 to 7.4)
- ✓11,700 ranking keywords (+10% YoY)
- ✓1,500+ pages cited by AI across all major LLMs
- ✓2,500+ AI mentions and 4,800+ citations
- ✓482 unique pages cited by AI systems
- ✓Cornerstone planning guides cited 80 to 106 times each in AI answers
- ✓Authority Score 37, with 3,700 referring domains and 33,400 backlinks
The Takeaway
Party planning is a research-led category. Planners spend hours collecting ideas before they buy. The brands that consistently show up across that research — in Google, ChatGPT, and Gemini — are the ones planners eventually buy from.