The Most-Cited Party Brand in AI Search: How My Mind's Eye Built 1,500+ AI Citations and a Category-Leading Organic Footprint
18 months of compounding Google search and AI search work produces the most dominant AI presence in the party supplies category.
The Challenge
My Mind's Eye is a designer party supplies brand with an expansive product range and a well-loved audience. The opportunity: translate brand strength into dominant organic and AI presence across the full party-planning research journey.
Our Strategy
An 18-month compounding program built topical authority across every party theme, planning question, and buying consideration, creating a vast editorial footprint that AI systems now cite as the definitive party authority.
Results at a Glance
- ✓6.25M search impressions (from 3.74M, +67%)
- ✓+5.0 average position gain (12.4 to 7.4)
- ✓11,700 ranking keywords (+10% YoY)
- ✓1,500+ pages cited by AI across all major LLMs
- ✓2,500+ AI mentions and 4,800+ citations
- ✓482 unique pages cited by AI systems
- ✓Cornerstone planning guides cited 80 to 106 times each in AI answers
- ✓Authority Score 37, with 3,700 referring domains and 33,400 backlinks
The Takeaway
Party planning is a research-led category. Planners spend hours collecting ideas before they buy. The brands that consistently show up across that research, in Google, ChatGPT, and Gemini, are the ones planners eventually buy from.